Who I Am

Hi. I'm Sarah. I write ads by day and other things by night. Sometimes, people give me shiny things because of it (see below). 
I'm currently a Creative at FCB Inferno, based in London. Nice to meet you.
I was born in Los Angeles and spent half a decade in New York (with a brief stint in Buenos Aires) before landing in the UK. I've hopscotched through jobs in advertising, TV news, documentary film, event production, education policy, and scientific research.

Past responsibilities include:
- dodging dozens of legally protected peacocks whilst driving a pick-up truck with exceptionally bad brakes; 
- designing a haunted house experience entirely run by mobile phones; 
- ensuring meth addicts didn't violate research protocols;
- chasing teenage girls around with a drone during a hail storm whilst encouraging them to play football;
- getting a seven year old to even MORE entertainingly destroy a cake;
- and amusing guests on a national morning show between the hours of 4-8AM. 

Essentially, I'm game for anything. I just like telling stories and figuring out how things work. 

The Internet and I are secret handshake-level tight. I say things like "super cool" and "awesome" and really mean them. I can't find anything wrong with robots, lasers, or Hollywood-style massive explosions.

Get in touch if you like what you see.
e: slefkowith@gmail.com 

(And now some creds, if that's your thing.)
Degrees
MSc (Distinction) in Social Science of the Internet, University of Oxford (2013-2014)  - Thesis Published in Fall of 2016
BA in Media, Technology, and Social Action from New York University's Gallatin School of Individualized Study (2008-2011)

Shiny Things
2017:
Cannes Lions: Silver in Outdoor, Bronze in Health and Wellness, shortlist in Integrated, shortlist in Creative Effectiveness, two shortlists in Health and Wellness
Cannes Lions Young Creatives Academy Graduate
2016:
Women of the Future Awards - Media Category Shortlist (top 5)
BIMA Hot 100 - Rising Stars Category

2015:
Cannes Young Lions:  Shortlist in Cyber category
Brand Republic Digital Awards: Highly Commended (aka Runner Up) in Communications, Content Marketing, and Creative Technology Categories
Shorty Awards: Honorable Mention in Multi-platform Campaign category and Finalist in Most Creative Use of Technology category
The Drum Dream Awards: Winner in Experiential Innovation
The Drum Content Awards: Highly Commended in Most Innovative or Creative Use of Content and Best Integrated Cross-Channel Cross-Media Campaign Categories
Shots Awards: Shortlisted for Experiential Campaign of the Year 
Chime Cymbal Awards: Innovation Award

2014:
IAB December Creative Showcase Award: Second place

2012:
Narrative Magazine Advanced Fiction Workshop

2009:
Norman Mailer Writers Colony Scholarship (Creative Nonfiction) - first undergraduate ever offered admission
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