The Challenge
Land the messaging that, with ASDA, Easter tastes amazing. Do so in an interruptive and audience-appropriate way.

The Approach
A series of quirky short videos depicting little hiccups that might occur in households around Easter, with consistent messaging that, even if things don't go exactly according to plan, all's well at the end of the day. 

The Results
The reactions from ASDA's fans have been incredibly positive. Our videos have 1.4 million views on Facebook with minimal media, as well as over 2,000 likes and over 650 shares. 
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