Create a campaign showing off the brilliant existing features on the easyJet mobile app that can also encompass any future app capabilities
A highly visual execution that features real objects popping into and out of a phone. The campaign – initially proposed as a series of social posts – was so well-received by easyJet that it became the basis for slightly longer films and a Gatwick shuttle takeover with extended animations.
827,000+ views on Facebook (so far)
424,000+ loops on Vine (so far)
And.... it's still running in airports as of June 2017.
This campaign has been covered by Getty Image’s LBB and was featured in Twitter’s 6-seconds of Creativity round up.
It also contributed to easyJet's win vs Ryanair on Social Media London's Social Smackdown.
easyJet Shuttle and DOoH screens