#TheFaceOf10
Young girls are increasingly being exposed to anti-ageing skin care content, harming their health and self esteem. So we invited the very same influencers that are part of the problem (even when it’s not their fault) to be part of the solution. And we did it in a way that surprised girls and got it on to their radars, where traditional media might not have. At the same time, we were able to flood the FYP with a constellation of creators, from women in their 20s and 30s, to parents and caregivers – using their faces to make a very important point.
CANNES LIONS 2024
SHORTLIST in Social and Influencer (Creator, Influencer and Celebrity Partnerships)
SHORTLIST in Social and Influencer (Social Purpose)
SHORTLIST in Health and Wellness (Brand-Led Education & Awareness)
My role on this project was Global Creative Director. See the case study below.