This Girl Can 2020 is leaving no woman left behind in the latest instalment of the campaign that confronts how society must change in order to accommodate all women being active.
In this phase, we’re introducing new cast members and stories while bringing back some of the women who’ve prominently featured in past This Girl Can ads, showing how we’re still as relevant today as we were five years ago.
But this campaign also shows that there are a host of new barriers that need addressing in 2020. We’re moving beyond just covering the emotional and practical barriers that might stop women from being active – we’re now tackling societal barriers that can prevent women from feeling like they can join in.
The realities of motherhood, periods, menopause, and LGBTQ and disability inclusion – these are all necessary conversations, and ones intrinsically linked to sport. By tackling these topics with the characteristic honesty and irreverence of the campaign, we’re hoping to spark further discussions, get people talking, and help more women find ways to be active as it suits them.
The ad goes on TV on 17th January, with billboards and social content to follow. We've already been drumming up loads of positive press - and inspiring women across the globe. Bring on 2020!