The Challenge
Develop social films to advertise BMW's partnership with Frieze, BMW Open Works, a program dedicated to commissioning art that is open to interpretation.

The Approach
To advertise something open to interpretation, we decided to make films that were open to interpretation as well. In less than a week and relying entirely on past BMW films, I art directed, wrote, and directed the edit of artsy spots for use on Instagram. These were targeted at those in the London area interested in art with calls to action that directed viewers to visit BMW Open Works at Frieze. 

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